BUSINESS & ECONOMICS / Consumer Behavior

Current paper · Semantic Scholar

This study examined consumer behavior in the era of digital marketing by focusing on Instagram shoppers in Tanzania, guided by the Theory of Planned Behavior and Theory of Perceived Risk. Specifically, the study sought to identify the factors that drive consumers to engage with Instagram-based sellers, examine how trust is established between consumers and sellers on Instagram, and analyzed the challenges that affec…

Reference · Wikidata

Book · DOAB

These notes present a fairly advanced treatment of the microeconomic theory of consumer and producer behavior. They are meant to satisfy two goals: on the one hand they could provide support material to Ph.D. students in Economics tackling their Microeconomics sequence, on the other hand they could provide a tool for researchers in Economics who would like to deepen their knowledge of the theory of consumer and prod…

Full text · Open Library

Image · DPLA

Lois Lund received her PhD from the University of Minnesota with food research as her major course of study. After serving as Assistant Director at the School of Home Economics at the University of Minnesota and serving as Associate Dean in the College of Agriculture and Home Economics at Ohio State University, Lund came to MSU in 1973 as the Dean of the College of Human Ecology. During her tenure she: increased stu…