BUSINESS & ECONOMICS / Reference

Humanities HUB BUSINESS & ECONOMICS Reference

BISAC BUS055000

Current paper · Semantic Scholar

How Firms’ Reference Price Strategies Shape Consumer Brand Loyalty in Luxury Markets

In the luxury goods market, reference prices, both external and internal, serve as key pricing signals that shape consumers’ perceptions of product value, brand hierarchy, and exclusivity, thereby influencing brand loyalty. External reference prices, including discount-oriented and premium-oriented displays, can adjust consumers’ short-term purchase behavior and gradually redefine their internal price benchmarks. Ma…

picked 11 Aug 2026

Reference · Wikidata

Commitment to the Senate issued by the Business Council of Australia: final report

report published by Parliament of Australia on 2018-10-18

picked 14 Aug 2026

Book · DOAB

The Routledge Handbook of Cooperative Economics and Management

Cooperatives have spread across virtually all continents. Today, the International Cooperative Alliance (ICA) recognises over 3 million cooperatives with 1 billion cooperative members or about 12% of the human population and serving many more members of the public, collectively owning trillions in assets. This handbook provides a comprehensive introduction to the subject and the current state of affairs with regard …

picked 13 Aug 2026

Full text · Open Library

The Gregg Reference ManualThe Gregg Reference Manual

Updated version of earlier editions.

cover via Open Library
picked 13 Aug 2026

Image · DPLA

Business and Economics Reference DeskBusiness and Economics Reference Desk
Hennepin County Library, via DPLA
picked 13 Aug 2026
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