BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / Marketing & Communications

Current paper · Semantic Scholar

This research is directed at examining the effect of the Artificial Intelligence (AI) based Supply Chain Management (SCM) on the financial performance of companies in emerging economies. Specifically, it investigates the role of sustainable development practices (environmental, social and economic aspects) as a mediator in the process of transforming the technological potential of the supply chain into real profit. …

Reference · Wikidata

marketing channels and tools used together

Encyclopedia · Wikipedia

Marketing communications refers to the combined use of different marketing channels and tools. Marketing communication channels focus on how businesses communicate a message to their desired market, or the greater market in general. It can also include the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, pu…

Image · DPLA

Spring 2016 issue of Universitas: the magazine of Saint Louis University.