BUSINESS & ECONOMICS / E-Commerce / Digital Marketing

Current paper · Semantic Scholar

The development of information technology is driving the growth of e-commerce as a vital part of the digital economy, offering opportunities for market expansion and increased business efficiency. However, e-commerce businesses also face various challenges that impact their performance and sustainability. This study aims to analyze the main challenges of e-commerce and strategies that can be implemented to improve b…

Reference · Wikidata

marketing of products or services using digital technologies or digital tools

Encyclopedia · Wikipedia

Digital marketing is a component of marketing that uses digital technologies such as desktop computers, mobile phones, and other digital media platforms to promote products and services.

Book · DOAB

Social media influencers are the iconic figures of the social media age. As media diets shift to social media, influencers sit at the center of communication flows within the new information ecology. This is a powerful position. As masters of large followerships, influencers can direct online attention and engagement toward certain topics—and away from others. Followers build long-lasting relationships with their fa…

Image · DPLA

Born November 6, 1926 in Truesdale, Missouri, Russell G. Brockfeld is the son of Mr. Gustave August Brockfeld and Nellie Mae Roloff Brockfeld. Educated in the schools of Truesdale and Warrenton, he later attended the University of Missouri - Columbia where he earned a Bachelor of Science in Business and Public Administration in 1951. He also served in the United States Armys Occupational Forces in Japan immediately …