Humanities HUB › BUSINESS & ECONOMICS › Green Business
BISAC BUS094000
Current paper · Semantic Scholar
THE ECONOMICS OF DIGITAL ADVERTISING: HOW BUSINESS PROFITABILITY CHANGES WHEN ADVERTISING SCALESPurpose of the article. The article considers key issues of digital advertising effectiveness, including the relationship between costs and profitability in the process of scaling advertising campaigns. The research methodology is comprised of a systematic method, comparative analysis, and theoretical methods (analytical-synthetic, classification, systematisation, and generalisation). Results. The article considers …
Reference · Wikidata
Born to be green: new insights into the economics and management of green entrepreneurshipscholarly article by Pelin Demirel et al published 4 October 2017 in Small Business Economics
Book · DOAB
Sustainable Business ModelsThe ebook edition of this title is Open Access and freely available to read online. Tourism, cultural, and creative industries face increasing pressure to reconcile economic viability with environmental responsibility, social inclusion, and cultural integrity. The book responds to the urgent need for innovative, research-based, and practice-oriented approaches to tackle the vulnerabilities and challenges of today’s …
Image · DPLA
Handwritten on folder: Business Breakfast
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- sustainable business11 Aug 2026
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