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BISAC REF030000
Current paper · Semantic Scholar
NAVIGATING CONSUMER COMPLEXITY: A VUCA-BASED BEHAVIORAL INSIGHT FRAMEWORK FOR NON-ISLAMIC MARKETS IN SOUTHEAST ASIAThis study examines how consumer complexity in Southeast Asia’s non-Islamic markets can be better understood through a VUCA-oriented behavioral insight lens. Drawing on recent developments in consumer psychology and strategic marketing, the paper highlights how volatility, uncertainty, complexity, and ambiguity shape decision-making patterns across diverse cultural segments. The proposed Behavioral Insight Framework…
Reference · Wikidata
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Full text · Open Library
The New prescription drug reference guideImage · DPLA
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