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BUSINESS & ECONOMICS / Marketing
Paper · Semantic Scholar
The Impact of AI-Driven Predictive Marketing on Ethical Perceptions and Strategic Business OutcomesAI-driven predictive marketing promises superior targeting, personalization, and decision speed, yet its strategic payoffs depend on how customers and managers judge the ethics of its use. This study examines whether and how capability in AI-powered predictive marketing improves strategic business outcomes by shaping ethical perceptions in privacy and consent, transparency and explainability, and fairness and non-di…
Encyclopedia · Wikipedia
Quantitative Marketing and EconomicsQuantitative Marketing and Economics is a quarterly peer-reviewed scientific journal publishing original research on the intersection of marketing and economics.
Book · DOAB
Modeling the Relationship and Capabilities of Digital Marketing Inhibitors in Marketing - A Multidisciplinary Approach to Understanding the Complexities of Digital MarketingThis book will help you unlock the secrets of digital marketing while it explores the complex relationships between digital marketing inhibitors and discovers how to overcome obstacles to achieve marketing success. This book provides a multidisciplinary approach to understanding the capabilities and limitations of digital marketing, covering topics such as service innovation, marketing technology, artificial intelli…
Image · DPLA
![Clare E. Griffin [Prof. of Business Economics, Marketing, 1919-1969]](https://quod.lib.umich.edu/cgi/i/image/api/thumb/bhl/HS7128/HS7128/!250,250)
Clare E. Griffin [Prof. of Business Economics, Marketing, 1919-1969]Subcategories