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DESIGN / Graphic Arts / Advertising
Paper · Semantic Scholar
Advertising, design, and visual communication guided by lightness. Where narrative, aesthetics, emotion, and media deceleration convergeThis article examines contemporary visual communication -particularly advertising, graphic design, and information design- through a theoretical framework centred on lightness, aestheticisation, empathetic seduction, kitsch, and media deceleration. Drawing on the contributions of Lipovetsky, Bauman, Han, and Fidalgo, the study interprets visual communication not merely as a functional tool for persuasion or consumpt…
Reference · Wikidata
Graphic Design: A Historybook by Alain Weill, from “Abrams Discoveries” series
Book · DOAB
The Fine Art of PersuasionGennifer Weisenfeld examines the evolution of Japanese advertising graphic design from the early 1900s through the 1964 Tokyo Olympics, a pivotal design event that rebranded Japan on the world stage.
Full text · Open Library
Handbook of early advertising art, mainly from American sources