HISTORY / Europe / Italy

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HISTORY / Europe / Italy

Paper · Semantic Scholar

The Revolution Consumed: The Revolts of 1968, Consumerism and Advertising in Western Europe

This article examines the relationship between consumerism and the revolts of 1968 in France, Italy and West Germany. It reviews the ways the political and cultural revolts of the long 1960s have been understood in their relation to consumerism, examines what consumption meant in the late 1960s to protesters and analyses the idea of ‘recuperation’. The article uses the case study of advertising to demonstrate that p…

picked 14 Aug 2026

Reference · Wikidata

Italian Renaissance

cultural movement from the 14th to 17th century

picked 13 Aug 2026
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