LANGUAGE ARTS & DISCIPLINES / Linguistics / Pragmatics

Paper · Semantic Scholar

This qualitative research has a practical approach of analyzing the Pakistani television advertisements with an aim of exposing the concealed messages presented by the adverts. It transcends the obvious statements and explores the ways in which advertisements intelligently apply language to convey cultural beliefs and manipulate the audience. The study employs a descriptive discourse analysis approach to examine 15 …

Reference · Wikidata

branch of linguistics about how context contributes to meaning, studying implicature, speech acts, relevance and conversation