Humanities HUB › TRAVEL › Museums, Tours, Points of Interest
This category
TRAVEL / Museums, Tours, Points of Interest
Paper · Semantic Scholar
The Impact Mechanism of Digital Marketing in Cultivating Cultural Interest on Z-Generation Participation in Cultural Tourism: A Case Study of the Palace MuseumAs the Z generation gradually becomes the main group of cultural tourism consumption, how to effectively attract this group through digital marketing methods has become an important issue faced by cultural institutions. This study takes the digital marketing practice of the Palace Museum as a case study, focusing on the Z generation in China and exploring the relationship between their digital exposure, cultural int…
picked 14 Aug 2026