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Paper · Semantic Scholar
COVID-19 vaccination brochures: a multimodal discourse analysis of online pictorials in digital mediaAbstract Vaccine hesitancy in Malaysia has highlighted the need for communication strategies that address not only biomedical concerns but also cultural and religious sensitivities. While global scholarship has examined multimodal vaccine campaigns, limited attention has been paid to locally produced brochures that embed cues of legitimacy, trust, and permissibility. This study, therefore, investigates government-is…
picked 14 Aug 2026