TRAVEL / Russia

Paper · Semantic Scholar

This study aims to determine how the consistent branding strategy of Hotel Ibis Styles Ao Nang Krabi is able to shape positive perceptions among Russian tourists and how these perceptions relate to travel agents' interest in partnership. This research uses a qualitative approach with descriptive type. Data collection techniques include in-depth interviews, participatory observations, and documentation from promotion…

Reference · Wikidata

scientific article published in May 1970