BUSINESS & ECONOMICS / Marketing / Telemarketing

Current paper · Semantic Scholar

The rapid expansion of the global digital economy, particularly within consumer-facing and enterprise-orientated digital markets across both developed economies and emerging economies such as India, has led to the widespread adoption of innovative business models that fundamentally reshape how firms create, deliver, and capture value. This literature review synthesises current academic research on three dominant dig…

Reference · Wikidata

marketing of goods or services by means of telephone calls, typically unsolicited, to potential customers

Encyclopedia · Wikipedia

Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products, subscriptions or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing.

Full text · Open Library

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