BUSINESS & ECONOMICS / Marketing / Research

Current paper · Semantic Scholar

This research paper examines the transformative impact of 2026 digital marketing trends on the business performance of Micro, Small, and Medium Enterprises (MSMEs) in Coimbatore, India. By 2026, the marketing landscape has shifted significantly toward artificial intelligence (AI)-driven personalization, social commerce, and sustainable marketing practices. Utilizing a Structural Equation Modeling (SEM) approach with…

Reference · Wikidata

researcher and teacher of marketing

Book · DOAB

This Edited Volume, Consumer Behavior - Micro, Meso, and Macro Perspectives , is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of Marketing. The book comprises single chapters authored by various researchers and edited by an expert active in the Marketing research area. All chapters are complete in themselves but united under a common r…

Full text · Open Library

Image · DPLA

Semiannual journal of the Bureau of Business and Government Research containing articles regarding theory and research related to economics, finance, management, accounting, marketing, and management information systems.