Or somebody that's like, 'I have a new business idea, and I want you here from the beginning, I want you to help me name it, I want you to help me ...
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... new business idea. You may see somebody sitting around just reading a book; we have over 400 titles by women of color in this space. You will ...
For example, somebody comes up with a new business idea about how to arrange a layout on a screen of a computer for their app.